Friday, September 17, 2010

Burch is the new Birkin

Tory Burch may just be the new Hermes. Seriously...who has time to wait on a list for an iconic bag when Tory's, etc. are becoming just as iconic and well...don't require billionaire status as a prerequisite for owning. Not to mention, they give a shot of youthfulness to the older masses, a shot of fashionista to the middle-aged masses, and a shot of "I know where I come from and where I'm going" to the younger masses. I discovered Tory years ago when I was drawn in by a masterful logo and colors that made me swoon. The Reva flat stole my heart and I soon had a pair in yellow. Then came the Reva jelly to wear when "cats and dogs" ensued and wellies wouldn't work. My jelly's are bright...think and garner so many compliments/comments they need their own facebook page! Then came the, this is not a style of Burch shoe...rather my burgeoning belly and a need for a flat, comfortable shoe for the Fall, one that would be more forgiving in the width department as my girth had become...well, girth. So, there I was in Saks slipping into a Tory Burch moccasin in black. Love at first sight. I wore them home...from the store...seriously, haven't done that since I was a kid at Buster Brown! And when it came time for another shoe...postpartum, I came running back to the moccasin but this time in "luggage"...a warm tan suede that begs for chic gatherings around a fire pit at your best friend's...sipping hot toddy's. I have worn all of them with love and know there will soon be another pair in my possession. (Thanks in advance to the husband!) Anyway, my point is this...Tory knows style, she knows design, she knows class. She is a master in developing a brand that mirrors Hermes and a style that before her some could only dream about. Yes, I love Hermes, I love their history, their elitism but I don't love the wait, the price...the snub. And then there's the "orange"...Hermes and their iconic orange leather goods...and orange got me is synonymous with Hermes but is a color...not a brand. I love you Hermes...I will forever long for you...but when asking the husband "when are you going to buy me a Birkin Bag" he replied..."not before we buy a new car"...I've come to the realization that...when given a choice between a car or a handbag, the husband will choose the car...every time. And when I bring home my new Burch...whatever that may be...a bag, shoes, boots...he'll be as excited about them as me...he won't be thinking of a second mortgage or a new car. In these economic times and in a time when the zig-zag line ropes at the Disney of our youth are no longer appealing, I've decided that Tory is the new Hermes...Burch is the new Birkin. And yet, the husband says, "nothing can be the new Hermes...just like nothing can be the new Ferrari" which I reply..."since I doubt I will ever have begging the new orange?" above image: Tory Burch NYC store front (note the orange lacquer doors a'la Hermes) below image: Chicago Magazine - Tory Burch store interior

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